We purchased this tv because my wife wanted a Sony and the name Sony tells you its a known brand name. Well, we bought all the top notch HDMI cables & Blue Ray DVD, & Suround sound. Everything sounds great but the picture is very bad. I dont know if the regular tv channels suppose to look better or what but they look worse than the $150 dollar tv I used to have and bought at Sam’s. I went to Comcast and got the HD box to go with it. If I watch the Blue Ray DVD then it looks great, but if I buy a sports even in HD, then you can see the motion flow, and its a 240Hz, its not supposed to have it!!! You are not supposed to see the flow. I even hear that with HD you will see even the wrinkles on people, Wow!!! Sony really kicked our but with sorry tv.